Although a growing number of people choose to buy things online with their credit cards, there are still those who choose not to do so due to the risks involved in these transactions. Some of the questions they ask are whether their sensitive financial and personal information will stay secure and whether they’re transacting with a reliable merchant.
These can be hard to establish, especially if your e-commerce site is fairly new and it hasn’t got lots of feedback from your customers yet. So, how can create confidence with your customers? You have to guarantee them that it is possible to manage their payments safely. How can you do that? There are several tips to guide you, so read on.
Tip 1: Have a Secure Site.
Regardless of how stable your payment gateway is, you may get serious backlash from your customers if your site becomes endangered. It is possible to avoid this from happening by deciding on a secure platform for your e-commerce website. In that instance, an open source e-commerce platform would be a great idea because you will receive consistent get security updates which will help protect your website from hackers.
Tip 2: Get the Facility to Accept Payments Securely.
Your website needs a facility to take payments. If you are managing only small transactions with a couple of clients, a merchant account will be ideal for you. It will allow you to accept different types of electronic payments like credit cards, electronic checks and other payments created by Andrew Phillips Cliq. But if you are also going to manage to ship a vast number of orders, then you will have to get a payment gateway. Whatever merchant accounts and payment gateway you choose, ensure it has built a reputation for dependable security. This is essential as you need something which will safeguard your customers’ sensitive information, like credit card numbers and shipping addresses.
Hint 3: Give Other Payment Choices.
Credit card details could be quite a dangerous and tricky endeavor. It also means a good deal of responsibility for you because you are the website owner. Good thing there are several other payment choices which don’t require customers to supply their credit card details. One alternative is PayPal. All they should do is input their account’s email address and authorize the trade, and they’ll be all set. The only problem with this kind of alternative is that they include hefty transaction fees that could affect your profits.
In the Internet world just like in the real world, you can build trust with clients when you make them feel protected when they’re purchasing from you. You can do this on your e-commerce website by offering them with safe and secure options that they can use to close transactions with you.